Culture is word that is thrown around a lot in sports and business. And having a high performing culture is something every leader covets.
But the reality is, a high performing culture is not something you HAVE.
It’s something you create.
It’s something you build.
It’s something you foster.
A high-performing culture is one where every member of the team feels safe, included, respected, valued, motivated, engaged, and fully committed to making a maximum contribution within their specific role to help the team achieve their collective mission. A high performing culture is where innovation and creativity thrive, and where everyone is focused on delivering unparalleled results.
Before diving deeper, we need to define what culture is (and equally important, what it isn’t).
Let’s start with what it’s not.
Culture is not Casual Friday or having a ping pong table in the breakroom. It’s not about appearing hip and cool.
Culture is the alignment between beliefs and behaviors. Does every member of your team live/model your organizational core values and standards consistently? If so, you have a high performing culture.
Culture is the actual experience that everyone involved has (team members and customers). It’s the mental, physical, and emotional environment. It’s how people FEEL about your organization.
When both team members and customers FEEL great about your culture, the results show.
It leads to increased productivity. When team members are motivated and engaged, they are vastly more effective and efficient in their work. This leads to higher profits and increased customer satisfaction.
A high-performing culture also leads to greater team member satisfaction and retention. When people feel valued, respected, and appreciated, they are more likely to stay and be more committed to their work.
A high-performing culture empowers innovation and creativity. When team members feel encouraged to think outside the box, they are more likely to come up with new and fresh ideas. This is vital in today’s fast-paced business environment, where companies need to be constantly evolving and adapting to stay ahead of the competition.
To create a high-performing culture, businesses need to focus on the following 5 things:
- Set clear goals and expectations: team members need to know what is expected of them and what they are working towards.
- Encourage collaboration and teamwork: A sense of teamwork and collaboration can help team members feel more connected to their work and to each other.
- Promote open communication: Encourage team members to share their ideas and concerns openly and honestly.
- Recognize and reward success: Acknowledge and reward team members for their hard work and contributions to the company.
- Invest in team member development: Provide opportunities for team members to develop their skills and advance in their careers.
Having a high-performing culture is essential for any business looking to maximize their long term, sustainable impact and success.